Here is the final Draft for my Proposal. . . .
Field of study
For my professional project I plan on branding a fictional restaurant chain that offers a specialised menu of foods; this will give me the opportunity to explore identity, typography photography and graphic design, which relates to what I would like to do as a career in the future.
My main aim is to create a brand for the company and a range of corporate print designs, such as food and drink menus, receipt books, business cards, and a series of posters for an advertising campaign.
My proposed media is going to be a set of print designs; it will be presented as a collection of corporate prints that works well for the company. This relates to with the work I have completed at work experience in the previous term.
My target audience for this project is broad as the restaurant caters for all ages and occasions. But as the restaurant has a specialised menu this could mean that only a certain audience will eat there. So it is important that the result is viable and appeals to all demographic target audiences. This is something that I am going to have look into while doing my research.
As this is a specialised food restaurant it has a lot more to offer then a regular chain restaurant, such as quality of food and the general experience. I aim to use this to create a unique selling point for the business. Because of this I am going to look at the current food industry to get a in-depth look at healthy living, popular food trends and trends that are yet to make an impact. Areas that are important to my project are Vegetarian, Vegan and Healthy Eating, as I would like to promote a new healthy food range. I feel that this could make the company unique from many of the current food chains that are popular today in our society company, and should be empathised to attract more people to the business.
I plan to start my research by looking at the current food industry to get a further insight of the business and its policies. It is also very important to my research that healthy eating, vegetarian and vegan restaurants are looked at. As I plan to create my own menu I feel that looking at the nutritional values of food and new food ‘fads’, both of which will also be a benefit, this can help me to create a new line of healthy eating. This will then be followed by research into identity, advertising, and commercial design.
I also plan to look at designers and design companies that have exciting and innovative branding projects in their portfolios, such as Why Not Associates and Spin.
From this research I then plan to start my idea generation with everything that I learned backing up my ideas. I will progress onto a final idea that I can explore and expand to make a successful and professional branding and corporate print project.
Fingers crossed its ok!